People love diamonds, and there’s an apparent psychological reason. The love for diamonds not only commands economic benefits, but also social and emotional responses for the owner. Diamonds with specialty hues, such as the infamous pink diamond, command a high price in the market. It is an item of value, yet there are psychological factors why people are attracted to the shine and brilliance of diamonds.
A universal symbol of love
Love is meant to last forever, especially for people who want to love and be loved their entire life. This longing for an everlasting experience of love has permeated deep within the human psyche that individuals try to find objects that will best express their deep desires. Diamonds are the perfect symbol for constant, pure, undying love for another person. Diamonds are crystallised carbon ore that have undergone tremendous heat and pressure to compress the carbon into a nearly perfect state.
A stone of longevity
Diamonds are made by subjecting carbon through incredible heat and pressure for millions of years. The resulting diamond is so compact that it can last for a long time. It is due to this almost “everlasting” property of diamonds that it became a symbol of longevity for people and their relationships.
Diamonds are fantastic rewards
Diamond prices are continually soaring every year with some prices tripling or even quadrupling in price. A pink diamond of substance will fetch a price well worth in millions of dollars, and so actually buying one means a great achievement for an investor or individual. For people, buying something they love is a reward, and what an extravagant award a pink diamond is.
Also, in some people, the joy of purchase is so enticing that they will do anything to get the thing they want. The same logic applies to item collectors; the next thing that will complete their collection is priceless.
A symbol of joy and remembrance
For people, owning a diamond gives a sense of joy and remembrance. Diamonds can quickly become family heirlooms and mementos. The desire to be remembered has structured the course of many civilisations to undertake massive projects. All of the pyramids, statues, monuments, and such, reveal man’s desire to remain longer than one’s short life on earth. The same logic applies to diamonds as these stones can last an extremely long time. It took millions and even billions of years for diamonds to exist, and it will last millions and even billions of years more in the future.
The desire for having something special
People desire to have a hold of anything of great value and unique. Having something valuable triggers a sense of being special are vital factors for people to buy diamonds. A person receiving a diamond will feel that he or she is special, therefore appreciating more the person who gave the gemstone.
Buying for self-identity
The desire for people to want to cement their individuality on others means that sometimes they purchase items of value that set them apart. Diamonds and jewellery with such stones elevate the status of an individual in the eyes of other people. A sense of power and wealth encompasses a person, potentially improving an individual’s status in society.
A show of consolation and remorse
If a diamond can show an individual’s joy and appreciation, it can also provide one’s show of remorse and consolation. In times of disagreement, sometimes an extreme display of generosity or in some cases, the desire to revert to same old feelings after problems like a fight is the answer. Diamonds, with their value, are one of the solutions that may appease the emotion. A person who will receive the diamond as a “sorry” gift will most likely accept the apology and renew their love and trust in a potential relationship.
Diamonds are a show of gratitude
People sometimes will give gifts for others as a show of gratitude. An example may be that a husband buys his wife of 60 years a diamond ring as a show of appreciation and a way to reaffirm one’s love for another despite the years that have gone by. Sometimes a single gift of extreme value is enough to keep one’s relationship intact for life. The extreme gratification felt by the purchaser and the desire to make another feel worthy and loved just shows the emotional and mental reliance that individuals have on expensive gifts such as diamonds.
Do you feel the desire?
Diamonds are not only symbols of wealth and power, but they are also objects that can show the deeper intentions of the heart. Through diamonds, a person may reveal his or her love for someone, which may not be possible through simple words. It is said that action speaks louder than words, and a gift of diamonds speaks more emphatic, and its voice, echoing indefinitely. Thus, people today have all the reasons to buy for others or themselves, these treasures of the earth; diamonds.
Argyle Diamond Investments can help and advise you on your next diamond purchase, contact our Pink Diamond experts today.